We entrepreneurs have a bad name. They say we overwork. We do not have any work-life balance. We do not spend much time with our friends and family. We are working every time. We are working 24x7. What can…

In a startup, when we create strategies for sales and marketing, we often forget about working on the referrals. We generically approach the referrals. We do not personalize it according to our business model. That is why we can…

I feel, before starting a business we should consider learning a bit of business. It will give a distant feel for the process. What are we jumping into? It is better to have a slight idea of what is…

Everyone is not our customer. We should stop selling to everyone. Yes, that is right. No matter how hard we try to convince ourselves that we can serve everyone, it is not true. For an entrepreneur, it is important…

There is a subtle difference between the mindset of entrepreneurship and the mindset of investment. They are very much interlinked, sometimes interdependent. Yet their souls are very different. In my opinion, people with the growing money mindset or investing…

Now on the web, I see a lot of ads from different people from various professions. Calling themselves experts. They are offering various solutions and formulas through their webinars and courses. Where people must pay first to get access.…

For a service business startup, we as entrepreneurs make this common mistake of approaching our prospects with as many services as possible. We try to represent ourselves as a one-stop solution for all our prospect’s needs. Like a departmental…

I have observed a thinking pattern that is something common among the majority of aspiring entrepreneurs. Whenever we think of a new business idea we focus too much on the uniqueness of the business idea. If we cannot identify…

Nowadays there is a huge talk going on over digital marketing. Digital marketing is also known as online marketing and internet marketing, some say web marketing as well. Because of the internet, now a parallel channel has opened for…

Yesterday, krisamsaha.com got infected with malware. Cybercriminals and hackers have injected malicious files on my server to gain access to my information or to damage this website. They do this usually for financial gains. Numerous files have been infected.…