A buyer persona is a must
Everyone is not our customer. We should stop selling to everyone. Yes, that is right. No matter how hard we try to convince ourselves that we can serve everyone, it is not true. For an entrepreneur, it is important…
It is my public journal. I prefer to be raw, random and non-compromised here.
Everyone is not our customer. We should stop selling to everyone. Yes, that is right. No matter how hard we try to convince ourselves that we can serve everyone, it is not true. For an entrepreneur, it is important…
There is a subtle difference between the mindset of entrepreneurship and the mindset of investment. They are very much interlinked, sometimes interdependent. Yet their souls are very different. In my opinion, people with the growing money mindset or investing…
Now on the web, I see a lot of ads from different people from various professions. Calling themselves experts. They are offering various solutions and formulas through their webinars and courses. Where people must pay first to get access.…
For a service business startup, we as entrepreneurs make this common mistake of approaching our prospects with as many services as possible. We try to represent ourselves as a one-stop solution for all our prospect’s needs. Like a departmental…
I have observed a thinking pattern that is something common among the majority of aspiring entrepreneurs. Whenever we think of a new business idea we focus too much on the uniqueness of the business idea. If we cannot identify…
Nowadays there is a huge talk going on over digital marketing. Digital marketing is also known as online marketing and internet marketing, some say web marketing as well. Because of the internet, now a parallel channel has opened for…
Yesterday, krisamsaha.com got infected with malware. Cybercriminals and hackers have injected malicious files on my server to gain access to my information or to damage this website. They do this usually for financial gains. Numerous files have been infected.…
I feel the internet is one of the most revolutionary things that has happened in the history of humankind. With the help of the internet, our world is shaping in several new directions. We might discover so many new…
They say starting a business is like planting a seed. In a generic sense, I completely agree with it. It is a very popular comparison. It outlines the process of developing a business. Particularly startups. Let's say we have…
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