Nowadays, the way online advertisement costs are going up is a bit concerning for small and medium local businesses across the globe.
Each passing day, the demand is increasing for online marketing. With this increase in demand, an increase in competition is arising. Hence the prices are going up for digital marketing.
I cannot say that the demand is increasing because digital marketing is working for everyone. No! The demand is increasing because there is no better way than digital marketing at this moment. Primarily because of this COVID-19 situation and our lifestyle.
The online competition among businesses is not staying healthy and balanced anymore. Who has more money is winning the bids all around. They are eating up all the customers from local businesses. There is a major gap in the online marketing process about localization. Maybe the online marketing channels were not ready yet, to become the mainstream marketing channels.
In the history of business, local businesses never had any advantage other than localization. Depending only on this localization factor they used to survive.
But now, Google, Facebook or whatever, is unable to highlight the local businesses properly. They are trying. I am not saying that they are not trying. But I feel, time is going far ahead of them. They are not ready with a balanced product when we require the most.
The internet world was meant for everyone. But now, the internet world is not staying for everyone.
