As we know, one of the biggest challenges on the internet for small businesses is to gain trust. People cannot trust random products or agencies by just viewing popping ads. It is completely natural.
Consumers have the power to filter out unnecessaries by trusting their senses rather than trusting an unknown agency from a Facebook ad and then get cheated. They get cheated not because businesses are scamming. Sometimes yes, there are scammers. But the majority of the time, companies fail to communicate accurately about their specific offerings and their limitations. Due to this communication gap, consumers feel cheated as they expect something but get delivered with something else.
It is one of the main reasons why people cannot easily trust any company or product on the internet. And small businesses are affected the most by this behaviour of consumers, among all.
But we small business owners can have a solution to it if we can approach it differently.
First, we need to know our strengths and weaknesses as a business entity. We must have a clear picture of our limitations. Then we will have to define a specific and clear message for our prospects according to our strengths, weaknesses and limitations.
Finally, we fight the trust issue of the consumers by showing our faces and pitching the message we have defined. We must present our products or services by surrounding them with our faces, our business environment, our backstage work, and so on. We will give people our faces to trust on, our work culture to connect with.
Let people know from where they are buying.
